Life is full of defining moments

December 04, 2017

The birth of my daughter propelled me to take on the route of entrepreneurship. With the motivation to lead by example for my little gal and with the support from my hubby, I trade-off financial stability with starting a venture that has a meaningful mission I truly believe in. I reckon it is never to late to start trying. I hope when I reach 35 and reflect back, these 2 yrs will be the best ever. And when I reach 40, I can say to my little gal, “I hope mommy has made you proud.” 

— Kat Neo, Co-founder of Timeliss


Life is full of defining moments, and what defines us and shapes our life is what we choose to do with those moments. The birth of her daughter Gabriella was the defining moment that motivated Kat to take on the route of entrepreneurship. It was not an easy decision to make as she had to weigh the odds and forego the financial stability of a full time job. Luckily the strength of motherhood is often greater than she knows. Being a ‘mumpreneur’ also helps instill in her a powerful sense of discipline and purpose, and makes her appreciate every little thing in life. While it takes a lot of dedication and hard work to be both a mom and an entrepreneur, but at the end of the day it is just the beginning of a beautiful journey.

Having witnessed the passing of her own mom and a scary episode of almost losing her dad last year, she strongly believes that it is important to have an end-to-end platform that improves the experience and makes it comfortable contemplating the topic many prefer to avoid. While life can be strangely delicate and death is the only inevitable, we do know that there are a few things that we could prepare and save our families a huge amount of stress later on.

Kat hopes that through Timeliss, people will have accessible online resources relating to end-of-life, have an easy-to-understand tool to guide them in various aspects of pre-planning, be able to fulfill their wishes and create a lasting legacy and purpose for their love ones and future generations to come.

~Fulfilling wishes, (a) fulfilling legacy~